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Home International

Qatar Airways to Participate in ATM Dubai 2024 with the World’s First AI Digital Human Cabin Crew, Sama 2.0

OF Bureau by OF Bureau
April 29, 2024
in International
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Qatar Airways to Participate in ATM Dubai 2024 with the World’s First AI Digital Human Cabin Crew, Sama 2.0

Image: QATAR AIRWAYS

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Qatar Airways will participate in the Arabian Travel Market (ATM) Dubai, offering visitors the chance to meet and engage with its world-leading AI-powered digital human cabin crew, Sama 2.0, from 6 to 9 May 2024.

Aligning with ATM’s 31st edition theme of ‘Empowering Innovation: Transforming Travel Through Entrepreneurship’, the national carrier of the State of Qatar will invite industry experts and travel partners from across the Gulf region and beyond to engage with Sama 2.0 – the second-generation of the world’s first AI-powered digital crew.

By answering questions in real-time, Sama 2.0 is the future of exceptional service and hospitality in the travel and tourism industry, assisting travelers in designing curated travel experiences and empowering them to find answers related to Qatar Airways FAQs, destinations, support tips, and more.

Qatar Airways will also unveil its brand-new exhibition pavilion during the four-day event, which is the premier international travel and tourism event in the Middle East, attracting both inbound and outbound tourism professionals. The state-of-the-art stand will feature a multi-sensory pod that offers a fully immersive dive into the exceptional luxury and comfort of the award-winning Qsuite. This will allow visitors to experience first-hand the revolutionary innovation and technological advancements that set Qatar Airways apart in the travel and tourism sector.

Additionally, visitors will be able to roam the airline’s Qverse via a Virtual Reality (VR) experience to explore the cabin interior of Qatar Airways’ aircraft, including the award-winning Business Class – Qsuite, the Economy Class cabin, as well as navigate Hamad International Airport (HIA), the ‘World’s Best Airport’ as voted by Skytrax in 2024, along with Al Safwa First Class Lounge and Al Mourjan Business Class Lounge.


This news article is a press release provided by Qatar Airways. The content has been presented as is, with no alterations or edits by Omniflyers. Any claims, statements, or opinions expressed in this press release are those of Qatar Airways and do not necessarily reflect the views or opinions of Omniflyers.

Tags: AIAI Cabin CrewAI Digital Human Cabin CrewArtificial IntelligenceATM Dubai 2024Cabin CrewQatar AirwaysQRQVERSESama
OF Bureau

OF Bureau

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