Air India today rolled out a fresh campaign to spotlight its Premium Economy cabin, positioning it as a smart and comfortable choice for modern travellers. The campaign, titled “The Premium You Deserve,” aims to shift the conversation around Premium Economy from a simple upgrade to an everyday travel need.
The nationwide initiative comes at a time when travellers are increasingly valuing comfort, even on shorter flights. In a recent customer survey cited by the airline, a large majority said comfort in the air significantly influences how they feel after landing, and many are willing to pay a little extra for a better flying experience.
The campaign showcases what sets Premium Economy apart: priority check-in, extra legroom and recline, dedicated cabin space, and gourmet meals. It plays out across print, TV, outdoor, digital channels, and social media, running from February 11 through March 31, 2026.
Air India notes the product is now available on more than half its aircraft, a figure that continues to grow as part of its fleet modernisation and retrofit programme. The initiative reflects the airline’s broader push to elevate passenger experience across cabins, with refreshed interiors and service enhancements extending to narrowbody and widebody aircraft alike.
The campaign also reinforces Air India’s recent brand momentum, which includes the launch of its flagship Maharaja Lounge at Delhi’s Indira Gandhi International Airport and other customer-centric upgrades under the airline’s ongoing transformation.
